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Toyota Shows Surf-Inspired Tacoma at SEMA

Those in the Napa area know that traveling up and down the California coastline in search of the best waves requires a vehicle as dedicated to surfing as its owner. Jimmy Vasser Toyota is delighted to tell you that Toyota has come up with a model more that is more than well-suited for the job. Released earlier this month at the 2011 SEMA show, the Oakley Surf Tacoma receives inspiration directly from the surfing lifestyle.

Toyota Supports Green Efforts in Hollywood

If we are going to see real environmental change over the next few years, it's vital that everyone does their part. That is why Jimmy Vasser Toyota is very encouraged to see key players from two highly-influential industries combining to honor eco-awareness. How did this occur? Last month, Toyota acted as the presenting sponsor of Hollywood's annual Environmental Media Awards (EMA).

Toyota Develops New Yeast Strain

Hybrids such as the new Toyota Prius Plug-In are already harvesting attention for the Blue Oval's green thumb. But leave it to the Japanese automaker to bring environmental initiatives to the next level. Earlier this month, Toyota revealed a newly developed strain of yeast that will aid in the automotive use of the better-burning, alternative fuel ethanol.

Toyota Wins Number-One Brand Spot

While many automakers receive awards for individual models, few are recognized worldwide for their entire brand. Jimmy Vasser Toyota is excited to announce that Toyota is one of those few. Interbrand has once again ranked the automaker as the number one automotive brand in the 2011 Best Global Brands report. In addition, Toyota was rated 11th on the list of top 100 brands overall.

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