Toyota Displaces World's Most Valuable Auto Brand
Published Thursday, 19 May, 2011 by Blog Admin. Categories: News.
The tide has turned. And for us Toyota enthusiasts, it's in our favor. That's right, Toyota has officially displaced German auto leader BMW from its place at the top of the list of most valuable auto brands.
This momentous occasion for Toyota comes following Millward Brown's release of their reputable BrandZ survey. Millward Brown assesses companies within different industries based on customer perceptions collected via interviews with one-million-plus consumers worldwide. To effectively rank companies, Millward Brown then pairs their interview findings with careful analysis of the companies' financial and business data.
The BrandZ survey shows Toyota's…