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Prius Family Will Bolster Toyota Sales for 2012

Jimmy Vasser Toyota doesn't feel consumers need much pushing and prodding in order to be convinced that the Toyota Prius or any of its kin are the right vehicles to buy. Then again, a little extra incentive couldn't hurt. It seems as though that's what the Japanese government is thinking too. In order to promote sales of the gas-electric Prius family, the automaker's home country is offering incentives to car buyers.

Toyota Pushes Fuel Cell Technology Forward with FCV-R

With a sleek and shiny metallic blue coat, the Toyota FCV-R appears unlike any other. Running on fuel cell technology, the model operates unlike any other as well. Though most automakers have their eco-friendly eyes set upon developing new, highly-functional EVs, Toyota isn't giving up on the hydrogen-powered alternative.

Two Names. One Stand-Out Toyota Hybrid.

Chances are, those in the Napa area have already heard of the upcoming Toyota Prius C. Jimmy Vasser Toyota, however, is speculating that most would say they aren't familiar with the Toyota Aqua. Well, if you fall under this category, you're wrong. You do in fact know about the Aqua. You just don't know you know about it...you know?

Toyota Camry Starts Out 2012 with Positive Review

Consumer Reports consistently demonstrates high standards of operation. Namely, the revered research magazine refuses to take in advertising money and tests vehicles without any special treatment from retailers. Thanks to these admirable practices, each and every review given comes from an honest, objective perspective.

GreenCarReports.com Gives Toyota Prius Lineup a Green Thumbs-Up

Toyota lovers at Jimmy Vasser Toyota were thrilled when the Japanese automaker decide to expand the Prius line to include a new Prius v and Prius Plug-In Hybrid. So you can imagine our delight to hear that the entire Toyota Prius lineup was given the "Best Green Car to Buy 2012" award by GreenCarReports.com.

Toyota Fun-Vii is Part Phone, Part Car and All Innovation

Walk across any college campus or down the halls of any high school and what will you find? America's youth dialed in to iPhones, iPads, iPods and a variety of other information micro-portals. For a generation that has been fed on technology, staying connected is as essential as breathing. Tapping in to this digital hunger, Toyota has developed a concept that takes the term "smart car" to a whole new level.

Toyota Shows Surf-Inspired Tacoma at SEMA

Those in the Napa area know that traveling up and down the California coastline in search of the best waves requires a vehicle as dedicated to surfing as its owner. Jimmy Vasser Toyota is delighted to tell you that Toyota has come up with a model more that is more than well-suited for the job. Released earlier this month at the 2011 SEMA show, the Oakley Surf Tacoma receives inspiration directly from the surfing lifestyle.

Toyota Supports Green Efforts in Hollywood

If we are going to see real environmental change over the next few years, it's vital that everyone does their part. That is why Jimmy Vasser Toyota is very encouraged to see key players from two highly-influential industries combining to honor eco-awareness. How did this occur? Last month, Toyota acted as the presenting sponsor of Hollywood's annual Environmental Media Awards (EMA).

Toyota Develops New Yeast Strain

Hybrids such as the new Toyota Prius Plug-In are already harvesting attention for the Blue Oval's green thumb. But leave it to the Japanese automaker to bring environmental initiatives to the next level. Earlier this month, Toyota revealed a newly developed strain of yeast that will aid in the automotive use of the better-burning, alternative fuel ethanol.

Toyota Wins Number-One Brand Spot

While many automakers receive awards for individual models, few are recognized worldwide for their entire brand. Jimmy Vasser Toyota is excited to announce that Toyota is one of those few. Interbrand has once again ranked the automaker as the number one automotive brand in the 2011 Best Global Brands report. In addition, Toyota was rated 11th on the list of top 100 brands overall.

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