Jimmy Vasser Toyota

Walk across any college campus or down the halls of any high school and what will you find? America's youth dialed in to iPhones, iPads, iPods and a variety of other information micro-portals. For a generation that has been fed on technology, staying connected is as essential as breathing. Tapping in to this digital hunger, Toyota has developed a concept that takes the term "smart car" to a whole new level.

Those in the Napa area know that traveling up and down the California coastline in search of the best waves requires a vehicle as dedicated to surfing as its owner. Jimmy Vasser Toyota is delighted to tell you that Toyota has come up with a model more that is more than well-suited for the job. Released earlier this month at the 2011 SEMA show, the Oakley Surf Tacoma receives inspiration directly from the surfing lifestyle.

If we are going to see real environmental change over the next few years, it's vital that everyone does their part. That is why Jimmy Vasser Toyota is very encouraged to see key players from two highly-influential industries combining to honor eco-awareness. How did this occur? Last month, Toyota acted as the presenting sponsor of Hollywood's annual Environmental Media Awards (EMA).

Hybrids such as the new Toyota Prius Plug-In are already harvesting attention for the Blue Oval's green thumb. But leave it to the Japanese automaker to bring environmental initiatives to the next level. Earlier this month, Toyota revealed a newly developed strain of yeast that will aid in the automotive use of the better-burning, alternative fuel ethanol.