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Toyota Develops New Yeast Strain

Hybrids such as the new Toyota Prius Plug-In are already harvesting attention for the Blue Oval's green thumb. But leave it to the Japanese automaker to bring environmental initiatives to the next level. Earlier this month, Toyota revealed a newly developed strain of yeast that will aid in the automotive use of the better-burning, alternative fuel ethanol.

Toyota Wins Number-One Brand Spot

While many automakers receive awards for individual models, few are recognized worldwide for their entire brand. Jimmy Vasser Toyota is excited to announce that Toyota is one of those few. Interbrand has once again ranked the automaker as the number one automotive brand in the 2011 Best Global Brands report. In addition, Toyota was rated 11th on the list of top 100 brands overall.

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